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Marketing Manager in Fairfield, NJ at Staffing Now

Date Posted: 4/2/2018

Job Snapshot

  • Employee Type:
  • Location:
    Fairfield, NJ
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Global Manufacturing company in Fairfield, NJ has an excitiing opportunity for a Marketing Manager. This company has consisitently been voted as a Best Place to work and recognized as a client with high employee morale, great employee perks and benefits. They are looking for a dynamic person to join their marketing team and to be able to grow.

The Marketing Manager executes the company's Marketing strategy and manages advertising and marketing promotions. The Manager is responsible for a wide range of marketing activities with particular focus on communications. Close contact with advertising agency, media contacts and industry associates is mandatory. The position interacts heavily with field sales, dealer principals and all internal departments

  • Assists in establishing strategic marketing plans to achieve corporate objectives for products and services.
  • Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
  • Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays, and signage.
  • Negotiates contract terms with outside agencies and suppliers, gains approval from Senior Management as required.
  • Communicates with outside advertising agencies on ongoing campaigns.
  • Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
  • Analyzes marketing programs and adjust strategy and tactics to increase effectiveness.
  • Plans and conducts market research to identify opportunities for increased sales.
  • Maintains customer database and approves the use of internal and external mailing lists.
  • Provides post-event reports, analysis, and regular status reports on marketing programs.
  • Plans, promotes, and executes sales meetings, open houses, trade shows, dealer meeting and goodwill events.
  • Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
  • Direct and develop all communications, advertising, and promotional strategy.
  • Manage Departmental budget.
  • Manage new products market launches.
  • Liaison for division NASCAR sponsorship.
  • Communicate with North America Dealer Network.
  • Responsible for Dealer channel Marketing.
  • Manage the Market Data Analyst and Marketing Assistant.
  • Oversee Creative Development and Manage Public Relations programs.
  • Manage all data reporting to industry associations
  • Produce regularly scheduled reports from internal and external data
  • Maintain promotional goods program and inventory
  • Manage lead fulfillment