Senior Marketing Manager - LATAM

Senior Marketing Operations Manager
Doral, FL (On-Site)

SNI Companies is seeking a Senior Marketing Operations Manager with a strong background in executing marketing strategies, especially within the Latin America region. This hands-on role requires a blend of marketing expertise and operations management to drive regional initiatives, oversee large-scale campaigns, and manage a small team while ensuring efficiency and alignment with business goals.

Responsibilities

Marketing Strategy Execution

• Develop and implement detailed marketing strategies to drive business growth, ensuring alignment with budget, timelines, and brand standards.
• Lead regional marketing efforts, including above-the-line and below-the-line activities, with a focus on Latin America.

Cross-Functional Collaboration & Operations

• Collaborate with sales, Key Account Managers, operations, and logistics teams to ensure marketing initiatives align with overall business and operational goals.
• Oversee campaign execution and ensure smooth communication and coordination between all departments and external partners.
• Ensure marketing displays and campaign implementations meet operational standards and brand compliance.

Team Leadership & Budget Oversight

• Manage a team of marketing professionals, including 3 direct reports and 2 temporary staff, while providing mentorship and leadership throughout the campaign lifecycle.
• Serve as the primary approver for marketing budgets, ensuring proper allocation, tracking, and adherence to financial targets.
• Directly manage operational processes such as approval workflows and resource management.

Project Management & Execution

• Oversee the hands-on implementation of marketing initiatives, ensuring that each project meets deadlines, quality standards, and budget goals.
• Coordinate marketing campaign logistics, monitor progress, and adapt to changes as needed to ensure seamless execution across regions.
• Manage external agency relationships from briefing through to final deliverables, ensuring high standards and alignment with operational goals.

Campaign & Product Launch Support

• Support the launch of flagship products, ensuring Go-to-Market strategies are effectively executed and deadlines are met.
• Take direct responsibility for tracking and reporting the status of projects, providing detailed reports to internal teams and stakeholders.

Operational Focus

• Ensure displays and promotional materials are up to company standards at mobile carrier locations.
• Monitor and address any operational challenges that may affect the timely execution of marketing campaigns, including routing and shipment tracking.
• Handle logistical aspects related to campaign implementation across Latin America and the Caribbean (Puerto Rico, Jamaica, St. Thomas).

Qualifications

• Proven experience in marketing strategy development, campaign execution, and team management, with a specific focus on the LATAM market.
• At least 5 years of leadership experience in a hands-on, operations-driven marketing role.
• Proficiency in Microsoft Office (especially Excel), with experience managing budgets and working with external partners.
• Excellent leadership, decision-making, and problem-solving skills.
• Flexible with working hours and able to manage travel requirements (5% to the Caribbean).

Benefits

• Competitive Salary (based on experience)
• Health, Dental, and Vision Insurance
• Retirement Savings Plan
• Paid Time Off (PTO) including vacation, sick leave, and holidays
• Employee Discounts on products/services