Marketing Specialist

Seeking a talented and experienced Marketing Specialis. The ideal candidate will have 2-3 years of experience working in the medical industry (hospital, healthcare, med device, etc), with a solid understanding of healthcare marketing trends, digital platforms, and strategic initiatives that drive business growth. As a Marketing Specialist, you will be responsible for supporting and executing marketing strategies that promote our medical products and services, ensuring they meet the needs of both our clients and patients.
Key Responsibilities:

• Develop and implement marketing strategies to increase awareness and drive demand for medical products and services.
• Collaborate with cross-functional teams, including sales, product development, and clinical teams, to align marketing initiatives with business goals.
• Conduct market research to identify trends, competitor activities, and customer insights within the healthcare space.
• Create and manage content for digital marketing campaigns, including social media, email marketing, and website updates.
• Assist in the creation of promotional materials such as brochures, videos, and case studies.
• Manage and optimize digital advertising campaigns (PPC, display ads, social media ads) to maximize ROI.
• Track and analyze key performance metrics, providing regular reports on campaign effectiveness and making data-driven recommendations.
• Support events and trade show activities, including planning, coordination, and promotion.
• Ensure compliance with industry regulations and standards in all marketing materials and communications.
• Maintain strong relationships with key stakeholders and external partners, including agencies, vendors, and media.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of hands-on marketing experience, preferably in the medical or healthcare industry.
• Strong understanding of healthcare industry regulations and ethical marketing practices.
• Experience with digital marketing tools, social media platforms, SEO, and analytics tools (Google Analytics, SEMrush, etc.).
• Proficient in Microsoft Office Suite; experience with marketing automation software (HubSpot, Marketo, etc.) is a plus.
• Excellent communication skills, both written and verbal.
• Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
• Creative thinker with the ability to adapt strategies to meet changing market conditions.

Preferred Skills:

• Experience working with medical products, pharmaceutical companies, or healthcare providers.
• Knowledge of patient engagement strategies and CRM platforms.
• Familiarity with design tools (Adobe Creative Suite or similar) for creating visual content.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to grow and develop within a leading organization in the medical industry.
• A collaborative and inclusive team environment.
• Ongoing professional development opportunities.

If you are passionate about healthcare marketing and have experience in the medical industry, we would love to hear from you. Apply today to join our team and help make a difference in the lives of patients and healthcare professionals alike.