Lead Generation Specialist

Job Description

SNI Companies is representing a New Jersey based pharmaceutical marketing company seeking a Lead Generation Specialist who is self-driven and has a deep desire to serve, lead, and consistently deliver value to members of our team. The Lead Generation Specialist will be responsible for supporting the Business Development Team and assisting in growing sales through outbound calls and emails for solid customer relationship building.

The Lead Generation Specialist will help in the implementation and improvement of a lead generation strategy to develop a consistent and predictable flow of inbound leads for Business Development. The Lead Generation Specialist will work with the guidance of the Business Development Director (BDD) and report directly to the BDD.

Job Responsibilities:

• Identify ideal prospects and develop new business via phone and email communications
• Strategically identify new prospects using LinkedIn, Google, and provided prospects lists and databases
• Provide competitor insights
• Identify and recommend opportunities to optimize products and services offerings
• Deliver prepared sales talks, based on training, that describe our products and services
• Continually provide feedback to sales management regarding customer needs and suggestions
• Work to obtain names and telephone numbers of potential customers from various industry sources
• Follow up on leads
• Work with the BD team to develop and grow sales to meet quarterly revenue goals
• Obtain required information and update all records appropriately
• Create and manage Email blast/email automation
• Manage data for new and prospective clients within a CRM, logging all communications and providing accurate documentation and information
• Develop marketing messages

What You Will Receive

• Full-Time Position
• Location – Remote/Work-from-home (May have to come into the office occasionally)
• Compensation – Base Salary + Performance-based incentives

Who You Are

• 2-3 years of experience in lead generation and prospecting
• Experience in B2B/B2C sales, preferably for at least 1-2 years
• Top-notch verbal and written communication skills
• A proven track record of building and maintaining strong client relationships
• Excellent project management skills
• Thorough knowledge of CRM software
• Knowledge of the pharmaceutical/healthcare industry a plus